Blogging and it’s impact on the Media and Entertainment Industry

May 21, 2006 § 2 Comments

Few weeks back I had an interesting email discussion today with my friend Bala, Director of Green Card Fever (among the top movies in Indo-American genre) about the impact of blogging on the Media & Entertainment Industry. 

I first met Bala 2 yrs ago when he just started researching on the plot for his next movie project. He came down to Silicon Valley from Hollywood to interview a bunch of us (Indian Immigrants in the Tech Industry). His new movie project seems to be named Blind Ambition.

While the value of Face to Face meetings can not be underestimated – blogs can be effectively used as a good tool to poll the audience and get some good insights while researching on a new movie project. Yes – that’s really true. I recently attended lectures on the New Media and it’s impact on Journalism by John Battelle (the search guru) author of The Search and Dan Gillmor (former San Jose Mercury News fame and a Citizen Journalism evangelist) and the author of We the Media. Both John and Dan mentioned that they used blogging effectively to interact with their audience while writing their books.

News Papers present News as a finished product. Journalism is really an on going conversation and not just a finished product. 24hr News channels have understood this very well and hence they focus a lot on getting the Voices of the man on the street into their News coverage and conversation. New Media tools like blogs enable interactive communications in a much better way. Interestingly News Papers are working to cope up with this trend and are giving a significant face lift to their Websites. NY times recently revamped the Look and Feel of it’s website to make it look like a blog. San Jose Mercury News is trying to bring the readers to participate in the interactive discussions online. I am sure a lot of News Papers will join this band wagon and bring in more interactive features, forums and blogs into their Websites to have an ongoing conversation with their audience.

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§ 2 Responses to Blogging and it’s impact on the Media and Entertainment Industry

  • litlove says:

    Do you think then, that blogs provide a new market for media people to access, or that they provide a new structure of interaction that can be adopted by existing forms of the media? Or is it both?

  • delip says:

    Yes – I think it provides both access to new market/ audience as well as a new structure of interaction. Media companies can enrich their existing products by bringing in some of the these interaction tools and launch new products targeted at the blog savvy audience.

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